10 years ago today, I officially became a business owner. On February 20, 2015, I received the paperwork from the Secretary of State—just like that, Clean Finances was born.

A decade later, I have an incredible team of four serving 40 amazing clients with excellence and kindness every day, and we just wrapped up our best year yet with 40% revenue growth in 2024. We haven’t yet arrived at where we want to be, but I’m having a blast and am incredibly grateful for both the ups and downs of this journey so far.

Ten years in, we’re still a relatively small business, most people probably haven’t heard of us, and there’s still plenty we’re figuring out as we go. But we’ve learned a ton, we’re moving forward each day to serve our clients well, and we’re having fun along the way. I’m certainly proud of where we are, and to commemorate these 10 years, I’d love to share 10 lessons from 10 years in business…

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